Growth Marketer · D2C Specialist

8 years in paid media. Meta Ads, Google Ads, and growth strategy for D2C apparel, skincare, and lifestyle brands.

Currently managing ₹70L+ in monthly ad spend across Meta and Google at Conversion Lab. My work spans media buying, retention, and the business fundamentals behind both.

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Portrait

₹70L+

Monthly ad spend

Brand categories

Years experience

Meta AdsGoogle AdsGA4 & GTMMeta CAPIAmazon AdsRetention StrategyLead GenerationCRO & AnalyticsMedia PlanningBudget AllocationMeta AdsGoogle AdsGA4 & GTMMeta CAPIAmazon AdsRetention StrategyLead GenerationCRO & AnalyticsMedia PlanningBudget Allocation

About

8 years in paid media.

I'm from Gujarat and have spent my career working in paid media for D2C brands across apparel, skincare, wellness and lifestyle. It started at an agency, moved through freelance, and now I manage a portfolio of brands at scale.

I care about the business behind the campaigns — margins, retention, and whether the spend is actually working — not just the dashboard numbers.

More about me

What I work on

Meta Ads strategy and campaign management
Google Ads for D2C brands
Customer acquisition at scale
Retention and lifecycle marketing
Growth planning for e-commerce brands
Media planning and budget allocation

Work

Some of what I've worked on.

All work

Skincare · Google Ads · Geographic Expansion

+39% non-TN revenue growth for a skincare brand through Google Ads restructuring

A TN-based skincare brand with strong home-market performance but stalled national growth. Rebuilt the account with state-level segmentation — Karnataka delivered 8.05x ROAS, Bihar went from 0.67x to 3.44x, UP from 1.58x to 3.52x. Non-TN revenue hit ₹2.77 crore.

+39% non-TN revenue8.05x ROAS (Karnataka)₹2.77Cr non-TN revenue

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Ethnicwear · Customer Acquisition

Scaling an ethnicwear brand through creative strategy

Balanced catalogue growth with creative refresh cycles, scaled spend while maintaining efficiency, and aligned campaigns with category-specific buying rhythms.

Multi-Brand · Paid Media Operations

₹60 lakh monthly portfolio across D2C categories

Managed budgets, performance cadence, and account-level optimization frameworks across apparel, skincare, and lifestyle brands.

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Notes

What I think about.

All notes

Growth

Accessibility for humans. Clarity for machines.

Accessibility is usually framed as a compliance requirement. That framing undersells it. A site built for accessibility is also a site that ad platform algorithms can read clearly — and that changes your conversion efficiency without touching a single campaign setting.

May 2026

Thinking

The platform is a variable, not a constant

You can do everything right and still get burned. The ad platform itself is part of the outcome — and the sooner you account for it as a variable, the less you'll confuse its problems for your own.

May 2026

Thinking

Tools evolve. Principles are timeless.

The platforms change every year. What makes people buy hasn't changed in decades. Getting these two things confused is how you lose the plot.

May 2026

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Finds

Things I keep coming back to.

Websites, writing, videos, and tools I've found genuinely useful or interesting. Updated when something earns a permanent spot.

Browse finds →

Contact

Open to the right role.

If you're looking for a performance marketer with hands-on D2C experience and the business thinking to match, I'd like to hear about the opportunity.

Email me LinkedIn