About

Now

What I'm up to.

Last updated May 2026 · Gujarat, India

Work

Heads-down at Conversion Lab, managing paid media across a portfolio of D2C brands. The focus right now is scaling what is working — tightening structures, improving efficiency, and finding the next lever on accounts that are already performing.

Reading

Click Here — still making my way through it.

Planning

A trek to Madhyamaheshwar in September with friends. Looking forward to it.

Health

Trying to be consistent at the gym. More cardio than I would like, but working on it.

This is a /now page. Updated occasionally when things change.