8 years across agencies, brands, and freelance.

12/2022 – Present

Conversion Lab

Performance Marketing Manager

Managing paid media for multiple e-commerce clients across D2C apparel, skincare, FMCG, and lifestyle categories. ₹70L+ cumulative monthly ad spend across Meta and Google. Key results include 7.6x ROAS on Google Ads for a skincare brand and 80% revenue growth for a D2C FMCG brand in 5 months.

10/2021 – 12/2022

Beforest

Digital Marketing Specialist

Led paid media lead generation for a high-value real estate brand. Generated 10,000+ leads, reduced CPL by 60%, and contributed to closing 28 deals averaging ₹47L each. Also managed email campaigns and supported a full website redesign.

10/2021 – 12/2022

Hapup

Digital Marketing Specialist

Concurrent role. Developed and executed Meta Ads campaigns for a millet-based D2C children's cereal brand. Managed Amazon Sponsored Ads and provided input on landing page optimisation and product listings.

06/2020 – 09/2021

Freelance

Digital Marketing Consultant

Delivered Meta and Google Ads services to SMEs in India and the US across health, fashion, coaching, and services. Worked directly with clients, often as their sole marketing partner.

09/2019 – 06/2020

BellaVix

Account Manager

Managed Amazon account operations for D2C clients across fashion, health, and supplements. Worked on A+ content, branded storefronts, and marketplace strategy for US-based brands — remotely from India.

05/2017 – 09/2019

Conversion Bug

Digital Marketing Executive

Planned and executed Facebook Ads for e-commerce clients. Delivered campaigns for premium brands including Mercedes Benz, KIMS Hospitals, and Toni & Guy. Collaborated with creative teams on audience strategy and ad creative.